Web Design Articles
When it comes to building a successful campaign in direct response marketing, the landing page will make or break it. For those of you that aren’t familiar with the terminology, the landing page is the first page that users see when they visit your site. First impressions are everything, that’s why this page is critical to your conversion ratios.
Very few designers know how to put together a lander that will convert. Caveat: unless you’ve had years of experience do not waste your time or money trying to do it yourself. Hire a professional. Not just any professional though. There’s thousands of starving designers out there that are just dumb enough to be dangerous. Instead, reach out to someone that has experience in putting together direct response pages that convert.
We recently started working with SEOBrand.net. This group has built hundreds of direct response campaigns in the health and beauty vertical. For a nominal fee, they can put together a compliant site for you that will convert really well. Here are a few examples of work they’ve done in this vertical that is top notch:
This past September, the BBC Reported that more money was spent on online advertising than on television advertising in the UK.
A number of factors contributed to that fact.
First, there is a direct response factor. Take this example, if you’re watching TV and you see a TV ad about an acai berry product, which will make you slimmer and give you more energy, now you have to go find the product in stores. However, you can act now with a direct response to an advertisement online. All you have to do is get out your wallet and charge your credit card.
If you have a good video camera, or some skills with Flash, making an ad that is interactive and lively is a great tool to help you out. The internet is far more engaging when there is animation used or if there is video involved, catching the attention of a buyer, which will make a conversion more likely.
Ecommerce sites are giving people the bargains they need in the tough economy. Bargain hunting is often regarded as a great tool to live a thriftier lifestyle. Walmart knows this, so do the countless ecommerce sites out there that advertise lower prices for a product.
Finally, broadband is cheaper and faster, which makes richer content available. Does anyone out there remember dial up modems? The obnoxious noise that it makes, the content that downloaded so slowly, and you still got very simple content. Now, you don’t need a dedicated phone line, all you need is a connection from one box to another and surfing the internet is faster and easier than ever!
That means that it’s not the guys that have millions of dollars to spend on TV ads that have the upper hand. Anyone with a good connection, a website, and the resources and tools (such as the ones Health Converter provides you with!) can make a successful internet marketing campaign. Now… Go Get Em. 