PPV Articles
Every once in a while a tool comes along that revolutionizes the way you do business. Prosper202 did that for PPC users when it hit the scene.
PPV marketers (including myself) have been using P202 for a long time because there wasn’t anything better made just for us. Now there is. It’s called CPV Lab, and it has just been publicly released by a good friend of mine, Robert Matthew.
See what the hype is about, watch the video now!
I have been using CPV Lab on my personal campaigns, and it has literally blown my mind. It can do so many things that I’ve always wanted my tracking software to do. For example, with P202, there was no way to split test a landing page versus a direct linked campaign. They were 2 separate campaign types. In CPV lab, you can split test multiple LP’s against multiple direct link offers at the same time. And you never have to update your link at the PPV network, so no more waiting for approval every time you make a change.
That’s just one example of what this thing does, but really there is too much to list here. Just watch the video and see for yourself!
To be honest, I’m kinda bummed that he is releasing this product to the public. If I had created it, I definitely would be keeping it to myself. It’s just a completely unfair advantage against the competition…
This is no guru BS program, this is a tool created by a PPV marketer for PPV marketers. Don’t get left behind.
Another way to look at PPV marketing is interruption marketing. That’s essentially what you are doing is interrupting them in the middle of their web surfing session and popping an ad in front of them. What you have to say had better get your point across, and do it quickly. Let me introduce you to the Golden Rule of PPV Marketing…
If you are running PPV, you are most likely scraping URLs. If you are scraping URLs, then you have probably wasted money on bad targets. I certainly have. Here’s a money-saving tip that will keep you from blowing through your testing budget bidding on google.com or answers.yahoo.com:
Go through your scraped URLs before you launch the campaign!
One of the toughest ongoing questions for affiliate marketers is, “How do I know when I’ve spent enough money testing an offer?” Everybody has a different approach. There are a couple of truths that we need to look at.
There’s no such thing as a surefire winner in Affiliate Marketing. That hot campaign that you have making $1,000 a day right now? It won’t last. The vertical that you have been tearing up for the last two years? It won’t last. Markets change. Audiences get wiser. Traffic sources dry up. There are about a million things that could go wrong at any point in time in this industry, and if you don’t have your income diversified, you will get stung sooner or later.
If this is your business strategy, you are in trouble.
So if you’ve been following this little series of posts on marketing CPA offers with PPV, then hopefully you have setup a few campaigns, tested some things out, and perhaps even found a winning campaign or two. I consider it a winner when it is profitable at all. It might be making $100 a day or $10 a day, but you are in the black. So what’s the next step? Today we are going to talk about scaling your campaigns with PPV.
First off, let me say that I am a huge fan of Prosper202. Whether you use the self-hosted Prosper202 version (my preference) or the online Tracking202 version, this is one of the greatest tools to come along in affiliate marketing in a long time. Although it was designed primarily as a PPC tool, as PPV is gaining more favor with affiliates it is becoming more and more essential to track which URLs are converting for them.
We all know that landing pages are a very important part of PPC marketing, but it is important to realize that they can have a huge effect on your PPV (Contextual) campaigns as well. It seems like most people that start PPV are just doing it to direct link. It is quite attractive to forget about all the variables except the offer and the URLs you are targeting, but you might be hurting yourself in the long run by doing this.