Internet Marketing Articles

April 21, 2011 @ 11:31 pm - posted by RainMaker

Health Converter is the exclusive ad agency for tier-1 health & beauty brands.  Our laser focus on this vertical allows advertisers to enjoy high volume traffic at low costs.    


Health Converter dominates online marketing for health and beauty brands.    Through our team of the top 30 internet marketers in the world, we can deliver millions of customers each month. 

How do we do this?

It’s easy. Health Converter knows what it takes to make an offer convert. Our seasoned team of direct response marketers, copywriters and graphic designers create fully compliant and high converting marketing collateral that is used exclusively for your brand.

All materials are reviewed by legal and upon approval, we take your direct response campaign live.. With one push of a button, your products will instantly reach millions of consumers online.

Health Converter dominates:

- Media Buying
- Email Marketing
- SEM
- Social Media

October 21, 2010 @ 8:30 pm - posted by Cheri

One of my bosses likes to joke, “There’s nothing I love more than coming out of a bar after having a drink and knowing that I made money while I was in there.”

Welcome to Health Converter, ladies and gentlemen — the largest health and beauty niche affiliate network on the globe — making money while we sleep, making money on the weekends, and making even more when we’re on vacation.

But how do we do it?
Where is all of this money coming from and how are we getting it?

It works like this:
Health products like Renadex, Enlarge Maxx, Slim180, DietPatchNow, etc? These products cost literally a dollar to manufacture, but are being sold all over for anywhere from $50 to $60! This is why our network is able to afford some of those $30-40 payouts.

Due to the low overhead, we are able to afford to pay out higher while having the opportunity to bank with enormous profit margins.

Not to mention, the products are practically selling themselves!
Thanks to the thousands of articles and volumes of information released on the internet, products containing healthy dietary supplements (like the Green Tea or Acai in Slim180, for instance) are flying off the shelves. Years have gone into an enormous amount of advertising for the types of products that the Health & Beauty industry covers, leaving you to place the advertisements, then rake in that money.

But it doesn’t stop there.
In magazines, on TV, in movies, and splattered all across the media, super models and celebrities alike are promoting products that are designed to help you build your muscles faster, get rid of cellulite, eliminate wrinkles, etc! It’s impossible to flip open a magazine without seeing some sort of health related advertisement.

As one of the few marketing niches that has been growing at a furious rate (even in the face of the current financial crisis), Health Converter is giving you an amazing opportunity to be a part of an industry where making money is inevitable.

Enjoy the largest margins in the world at Health Converter.

XOXO Cheri XOXO

September 17, 2010 @ 12:33 pm - posted by HCJimG

Ben Louie from Plenty of Fish shares how affiliates can target specific demographics on the largest free dating web site.

@ 1:13 am - posted by RainMaker

Rich Gorman has had over 10 years of experience in building out direct response continuity programs on the net.   For the first time ever, Rich outlines how Gorman Economics LLC does has revealed how to develop a highly profitable yet sustainable continuity offer.

  1.  Merchant Processing/Customer Support – The backbone of any trial offer is the merchant processing/customer support.  Any fool can go out and make millions of dollars on a free trial offer, but it takes a wise man to keep it.  The only solution we know of on the market today that provides advertisers with unlimited processing on Visa/MC/Amex/Discover   with a turn key call center and online customer support is Vantage Payments.   If you have a health offer and are looking for instant approval on an account that will convert traffic, then contact Vantage payments at HC@vantagepayments.com
  2. Design – On direct response trial offer campaigns you have 3 seconds to catch the attention of the consumer.  If you fail at this, you fail at the campaign.  From past experiences, it is futile to attempt to design a landing page unless you have years of experience in direct response. The best design firm in the world of direct response is SEObrand.net: HC@seobrand.net
  3. Legal – Prior to launching any campaign, make sure that Venable LLP has reviewed every aspect of your landing page.  For FDA claims contact Todd Harrison.  For a full FTC advertising review, contact Tom Cohn.  Please see Venable.com. 
  4. Traffic – Affiliate Marketing is a great way to push traffic to your offer.  The most important thing to remember is that with any campaign, never take it live throughout the entire network.  The best way to get quality traffic to an offer is to run it on “request approval” or “private” with a  trusted network.   The top networks I recommend are Ads4Dough, CX Digital, Health Converter, and Media Whiz.
  5. Fulfillment/Product – Make sure your product arrives on time every time.  Nova Care is second to none on fulfillment and product development.  They are the go to firm for every major player in the industry.  PrivateLabelNutra.com is another valuable resource.

If you utilize those 5 directions, you’re likelihood of creating a successful direct response campaign is very high.

September 15, 2010 @ 12:31 pm - posted by HCJimG

Our next interview we spoke to Rick Del Rio of Limelight CRM regarding his direct response marketing crm. Our team has taken an indepth look at the Limelight CRM and highly recommend the system. It makes creating, tracking and fulfilling campaigns a breeze and is compatible with many third party vendors. Rick is also a veteran publisher and gives his clients great tips and tricks to maximize their campaigns.

July 6, 2010 @ 5:29 pm - posted by HCJimG

Simply put, a media buy is when an advertiser buys space on a high-traffic website.  Pulse360.com is an example of an advertising network where you can place a media buy.  Via pulse360, you can feed your site into places like Weather.com.   Weather.com sells portions of pages for advertisement, which is where you come in.

You may be working with various ways to pay for an advertisement.  CPM is when an media buy organization gives you a certain number of “Impressions”, which are loads of your ad on their site.  For every thousand times that ad loads, you pay a certain amount.  This technique is used on Facebook.

If you’re working with a PPC media buy organization, then there are two options, either they have a flat rate fee for each click (hence, pay per click) or you can bid.  Each media buy has one of these options.  AdSonar uses bid for PPC to allow you to place your ad on the web for sites like CNN, People Magazine, and so forth.

Now that you know how to go about getting one of those sweet banner ads on a site, don’t go getting yourself killed.  Media Buying is a great way to bring in a thousand leads a day, but it is also a great way to waste thousands of dollars a day.  Do you due diligence and scope out what your competitors are doing.  Then simply mach their campaigns.  Once you start to convert, branch out slowly -  Caveat: WATCH YOUR NEW CAMPAIGNS CLOSELY.  TEST, SPLIT TEST, AND SPLIT TEST THE SPLIT TEST.

July 5, 2010 @ 9:39 pm - posted by HCJimG

This past September, the BBC Reported that more money was spent on online advertising than on television advertising in the UK.

A number of factors contributed to that fact.

First, there is a direct response factor.  Take this example, if you’re watching TV and you see a TV ad about an acai berry product, which will make you slimmer and give you more energy, now you have to go find the product in stores.  However, you can act now with a direct response to an advertisement online.  All you have to do is get out your wallet and charge your credit card.

If you have a good video camera, or some skills with Flash, making an ad that is interactive and lively is a great tool to help you out.  The internet is far more engaging when there is animation used or if there is video involved, catching the attention of a buyer, which will make a conversion more likely.

Ecommerce sites are giving people the bargains they need in the tough economy.  Bargain hunting is often regarded as a great tool to live a thriftier lifestyle.  Walmart knows this, so do the countless ecommerce sites out there that advertise lower prices for a product.

Finally, broadband is cheaper and faster, which makes richer content available.  Does anyone out there remember dial up modems?  The obnoxious noise that it makes, the content that downloaded so slowly, and you still got very simple content.  Now, you don’t need a dedicated phone line, all you need is a connection from one box to another and surfing the internet is faster and easier than ever!

That means that it’s not the guys that have millions of dollars to spend on TV ads that have the upper hand.  Anyone with a good connection, a website, and the resources and tools (such as the ones Health Converter provides you with!) can make a successful internet marketing campaign.  Now… Go Get Em.  :D

@ 9:17 pm - posted by HCJimG

I remember one late night comedian said a few days before the 2008 US Presidential Elections, with mocking reasons of why voter turnout was always so low: “What?  You mean I have to get up and go to a polling place?  You mean I can’t TEXT in my vote?”

It’s been about 50-odd years since the first computers, from humble origins now we have some mindboggling technology that has not been utilized nearly enough or as efficiently as they should be by the Fortune 500, etc.  A guy by the name of Jonathan Volk, who does quite well in the affiliate marketing world, might I add, has written an article about good and bad ways that companies use social media.

You can certainly use sites like Twitter and Facebook to lead traffic to this or that affiliate link.  I would recommend, however, that you keep an personal account separate!   However, it’s also great for keeping informed about what your peers and contacts are doing as well.  Make sure that you keep a great relationship with your contacts, ask if you can do anything for them.

Beyond the Facebook “Like” feature, you can also give a behind-the-scenes look at yours or another organization, announce new releases or planned leaks, announcements, and other PR promotions.  Twitter allows you to respond directly to your customers while still keeping clients and contacts informed.  Youtube is useful for running promotions, posting video ads, and so forth.

The only limits of Social Media is your own imagination.  The big names in social media are free, and they allow you to add immense value to your business.  Now Go Get Em!

PS.  Take a look at what wikipedia has to say about social media and marketing.