Guidance Articles
We want to remind all our affiliates that Health Converter has a ZERO Tolerance policy regarding deceptive advertising practices. If we are made aware of an anyone violating the terms and conditions of our Affiliate Agreement, specifically Health Converter’s Marketing Policy, we will immediately reject all their leads and ban them from the network. The marketing policy clearly states that:
All online advertising of Merchant’s products by Affiliates shall comply with the Federal Trade Commission Act, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”), Federal Trade Commission regulations and guidelines implementing the FTC Act and the CAN-SPAM Act, and all other federal and state consumer protection laws and regulations.
Each Affiliate is responsible for ensuring that his/her online advertising of Merchant’s products adheres to the following standards:
- Advertisements must be truthful and non-deceptive
- Affiliate must possess evidence to support claims made in his/her advertising and
- Advertisements must not be unfair.
When speaking this year at the Affiliate Summit West on Identifying Network Scam Networks with Kim Riedell (Commission Junction), Lucas Brown (Has Offers) and Rebecca Madigan (Performance Marketing Association) we got into an interesting discussion on who’s responsibility is it to make sure affiliates and advertisers on a network are not being deceptive or breaking laws. Since networks are in a unique position to have access to both affiliate traffic sources and advertiser landing pages, the consensus is that networks will need to have strict policies and enforce them when they discover a violation in order to avoid liability themselves.
Health Converter itself has always taken a proactive role in encouraging advertisers and affiliates to comply with FDA, FTC, and Visa/MasterCard Regulations. This is why we recently banned over 200 affiliates from our network. We strongly recommend that affiliates do not engage in practices that are deceptive to consumers or violate FTC regulations and laws, especially by creating fake testimonials or flogs (fake blogs).
How to stay compliant:
- Review the FTC Advertising FAQ Pay attention to key sections:
- How does the FTC determine if an ad is deceptive?
- What makes an advertisement deceptive?
- What makes and advertisement unfair?
- Disclose your relationship with the advertiser and that you are being compensated for promoting the product
- Have a testimonial affidavit for any endorsements you post.
- Often times advertisers have real testimonials they will let you use, ask your affiliate manager to make a request on your behalf.
- Testimonials and claims must be of the typical results (results not typical disclaimers don’t cut it anymore)
- Content is still king. Work on developing great copy that follows the FTC guidelines.
- Consider using professional resources like Media Buyers
- If you do PPC campaigns continually optimize them, wPromote is a great company to help you with this process. (No compensation given for endorsement).
Please contact your affiliate manager if you have any questions regarding our policies.
Health Converter is proud to announce the 2011 Affiliate Summit West Health Converter Elite Avalanche Party! Sponsored by Vantage Payments, ccBill, Health Converter, and DirectResponse.net, the event will take place at the Lucky 7 Suite atop the Hard Rock Hotel and Casino in gorgeous Las Vegas, Nevada!
Mark your calendars for January 10, 2011 and come out between 9:00 pm and midnight for the most elite party that the Affiliate Summit has ever thrown. The Lucky 7 Penthouse Suite has built up a reputation as the ultimate party venue and is sure to deliver the most luxurious event in the history of the Affiliate Summit. With breathtaking views of Sin City and exotic interior features, such as a hot tub with an overhead sprinkler system that makes it rain, the Lucky 7 Suite is the perfect location for the most decadent party you will ever attend.
Complementing the spectacular view and plush interior of the penthouse will be an open bar, stocked and overflowing with top-shelf liquor, wine, and beer. These exclusive brands of alcohol will pair great with the gourmet hors d’oeuvres that will also be passed around.
Don’t miss out on this extraordinary event! RSVP now!
One of the best things about laptops is their portability. They have become powerful enough that it is no longer necessary for most of us to need a separate desktop. However one of the biggest limitations, especially for anyone doing graphics, design, photography or application multitasking on their computer is the small screen size.
Most laptops allow you to connect one external monitor to the vga (blue input) or dvi (white input) in the back of the computer. This allows you to extend your laptop screen to two screens, which causes both the built-in monitor of the laptop and external monitor to act like one giant screen. Once you go from one monitor to an extended desktop of multiple monitors… it is impossible to go back to one. Your productivity will increase dramatically.
Even with most desktops, one extra monitor is the limit even if you have multiple monitor inputs (vga/dvi/hdmi) because the video graphics card in your computer can’t handle more. The video graphic cards that allow multiple monitors (3-4) are much more expensive as well.
One of my business partners went this route and while it works great – he had to spend thousands of extra dollars for the setup. (Pictured above) After purchasing a new laptop recently, I stumbled upon a workaround to not only add multiple monitors to my laptop… it is allows you to add up to 6 external monitors to your laptop or even desktop. Since I already had the monitors, my total cost was only $60 to have a 3 screen computer setup (top article photo).
Read More: To add multiple monitors to your laptop or desktop:
Every once in a while a tool comes along that revolutionizes the way you do business. Prosper202 did that for PPC users when it hit the scene.
PPV marketers (including myself) have been using P202 for a long time because there wasn’t anything better made just for us. Now there is. It’s called CPV Lab, and it has just been publicly released by a good friend of mine, Robert Matthew.
See what the hype is about, watch the video now!
I have been using CPV Lab on my personal campaigns, and it has literally blown my mind. It can do so many things that I’ve always wanted my tracking software to do. For example, with P202, there was no way to split test a landing page versus a direct linked campaign. They were 2 separate campaign types. In CPV lab, you can split test multiple LP’s against multiple direct link offers at the same time. And you never have to update your link at the PPV network, so no more waiting for approval every time you make a change.
That’s just one example of what this thing does, but really there is too much to list here. Just watch the video and see for yourself!
To be honest, I’m kinda bummed that he is releasing this product to the public. If I had created it, I definitely would be keeping it to myself. It’s just a completely unfair advantage against the competition…
This is no guru BS program, this is a tool created by a PPV marketer for PPV marketers. Don’t get left behind.
The Health Converter team interviewed Wes Mahler of Tracking202. In addition to giving insight on the free open source conversion tracking software, Wes provided some clever tips on how to be successful and target your marketing.
In his last post, Calculating Success – Figuring out ROI’s – Part 1 we covered a couple of things.
- Established a click cost as our basis for figuring out profitability
- Discussed the formula involved in calculating a EPC.
Now that we have an EPC we’re going to move on to figuring out how to get a CPC from a CPM cost. We know that CPM is the cost per 1000 people that see your ad. Typical CPM rates can range from 10 cents to 10-20$ CPM. Just depends on the site and how they value their traffic.
In order to do this we need to get things in terms of clicks. To get things in terms of clicks we need to add another metric and that’s CTR. As discussed in the previous post CTR stands for Click Thru Rate. This is the % of people that click on an ad. Pretty simple right? I get asked a lot what a good CTR is. Of course there is about 100 factors that go into making that determination like placement on the page, how focused the site is to the ad, etc etc. If I’m just doing a Run of Network buy I typically like to get a .1-.2% at a minimum.
Remember those word problems we used to have in school and how much you hated them?
If you’re in marketing whether that’s affiliate marketing or offline marketing, you’re involved in one big word problem all day long. Lots of algebra and figuring out what the numbers need to be to make things work. I know most of you just throw campaigns up and see what happens with some basic targets to hit. But what if you had a good idea before you started. You can test how different things would tweak your profitability. Have you ever done the math on a 10% conversion rate improvement? Or what about a 5% ctr improvement on one of you ads? How does that effect profitability?
In this series of posts I’m going to talk about the formula’s we use to figure out the math of marketing. I know it’s not something fun to most but it’s really interesting to see what little improvements can do in every step of the process. I’m coding up some calculators which I hope I’ll have done by the end of the weekend. Then you can just plug in your metrics and come up with some insightful answers without doing all this math.
Terms we’ll be working with:
- Impressions = Number of times your add is shown
- Click = vistor to your website
- CPM = Cost per thousand impressions
- CTR = Click Thru Rate, how many people click through and and or page
- CPC = Cost per Click, how much you pay for each click
- Conversion = takes some action like buying something, generating a lead. Basically something you make money one.
- Conversion Rate = the percentage of people that come to a particular offer that turn into conversion
- Payout = value of the conversion. I’m an internet marketer so payout is my lingo.
- EPC = Earnings Per Click, how much you make for each click that comes to the offer page
I know for our advanced readers you already know all that crap but we have all types here. 
I know what you are thinking. A measly 2% increase? What’s the point? Ask anybody that is making six figures a month with Affiliate Marketing if they’d like an extra 2%. Of course they would! That’s an extra $2,000 in their pocket every month. Sometimes in life it’s the little things that add up.
In case you haven’t seen all the posts lately (like this one and this one) about Bevo Media, it is now publicly launched and ready for action. It is a tracking platform for paid traffic, along the lines of Prosper202. It does have a lot of nifty features that 202 doesn’t have, and they are putting some serious marketing muscle behind this release to make it a major player in the PPC / PPV / Media Buy tracking & analytics field.
If you are reading this right now and you are a PPV marketer, we need to come to an agreement on something. I know when it’s late and you are about to go to bed, it can be tempting to log on to TrafficVance and hit that shiny “Make My Bid Highest” button just to make sure that you are getting all of the traffic. Too bad.
Click Here to Read More of Josh Todd’s Article at Inside Affiliate