Health Converter is the exclusive ad agency for tier-1 health & beauty brands. Our laser focus on this vertical allows advertisers to enjoy high volume traffic at low costs.
Health Converter dominates online marketing for health and beauty brands. Through our team of the top 30 internet marketers in the world, we can deliver millions of customers each month.
How do we do this?
It’s easy. Health Converter knows what it takes to make an offer convert. Our seasoned team of direct response marketers, copywriters and graphic designers create fully compliant and high converting marketing collateral that is used exclusively for your brand.
All materials are reviewed by legal and upon approval, we take your direct response campaign live.. With one push of a button, your products will instantly reach millions of consumers online.
Health Converter dominates:
- Media Buying
- Email Marketing
- SEM
- Social Media
We want to remind all our affiliates that Health Converter has a ZERO Tolerance policy regarding deceptive advertising practices. If we are made aware of an anyone violating the terms and conditions of our Affiliate Agreement, specifically Health Converter’s Marketing Policy, we will immediately reject all their leads and ban them from the network. The marketing policy clearly states that:
All online advertising of Merchant’s products by Affiliates shall comply with the Federal Trade Commission Act, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”), Federal Trade Commission regulations and guidelines implementing the FTC Act and the CAN-SPAM Act, and all other federal and state consumer protection laws and regulations.
Each Affiliate is responsible for ensuring that his/her online advertising of Merchant’s products adheres to the following standards:
- Advertisements must be truthful and non-deceptive
- Affiliate must possess evidence to support claims made in his/her advertising and
- Advertisements must not be unfair.
When speaking this year at the Affiliate Summit West on Identifying Network Scam Networks with Kim Riedell (Commission Junction), Lucas Brown (Has Offers) and Rebecca Madigan (Performance Marketing Association) we got into an interesting discussion on who’s responsibility is it to make sure affiliates and advertisers on a network are not being deceptive or breaking laws. Since networks are in a unique position to have access to both affiliate traffic sources and advertiser landing pages, the consensus is that networks will need to have strict policies and enforce them when they discover a violation in order to avoid liability themselves.
Health Converter itself has always taken a proactive role in encouraging advertisers and affiliates to comply with FDA, FTC, and Visa/MasterCard Regulations. This is why we recently banned over 200 affiliates from our network. We strongly recommend that affiliates do not engage in practices that are deceptive to consumers or violate FTC regulations and laws, especially by creating fake testimonials or flogs (fake blogs).
How to stay compliant:
- Review the FTC Advertising FAQ Pay attention to key sections:
- How does the FTC determine if an ad is deceptive?
- What makes an advertisement deceptive?
- What makes and advertisement unfair?
- Disclose your relationship with the advertiser and that you are being compensated for promoting the product
- Have a testimonial affidavit for any endorsements you post.
- Often times advertisers have real testimonials they will let you use, ask your affiliate manager to make a request on your behalf.
- Testimonials and claims must be of the typical results (results not typical disclaimers don’t cut it anymore)
- Content is still king. Work on developing great copy that follows the FTC guidelines.
- Consider using professional resources like Media Buyers
- If you do PPC campaigns continually optimize them, wPromote is a great company to help you with this process. (No compensation given for endorsement).
Please contact your affiliate manager if you have any questions regarding our policies.
Health Converter is proud to announce the 2011 Affiliate Summit West Health Converter Elite Avalanche Party! Sponsored by Vantage Payments, ccBill, Health Converter, and DirectResponse.net, the event will take place at the Lucky 7 Suite atop the Hard Rock Hotel and Casino in gorgeous Las Vegas, Nevada!
Mark your calendars for January 10, 2011 and come out between 9:00 pm and midnight for the most elite party that the Affiliate Summit has ever thrown. The Lucky 7 Penthouse Suite has built up a reputation as the ultimate party venue and is sure to deliver the most luxurious event in the history of the Affiliate Summit. With breathtaking views of Sin City and exotic interior features, such as a hot tub with an overhead sprinkler system that makes it rain, the Lucky 7 Suite is the perfect location for the most decadent party you will ever attend.
Complementing the spectacular view and plush interior of the penthouse will be an open bar, stocked and overflowing with top-shelf liquor, wine, and beer. These exclusive brands of alcohol will pair great with the gourmet hors d’oeuvres that will also be passed around.
Don’t miss out on this extraordinary event! RSVP now!
One of my bosses likes to joke, “There’s nothing I love more than coming out of a bar after having a drink and knowing that I made money while I was in there.”
Welcome to Health Converter, ladies and gentlemen — the largest health and beauty niche affiliate network on the globe — making money while we sleep, making money on the weekends, and making even more when we’re on vacation.
But how do we do it?
Where is all of this money coming from and how are we getting it?
It works like this:
Health products like Renadex, Enlarge Maxx, Slim180, DietPatchNow, etc? These products cost literally a dollar to manufacture, but are being sold all over for anywhere from $50 to $60! This is why our network is able to afford some of those $30-40 payouts.
Due to the low overhead, we are able to afford to pay out higher while having the opportunity to bank with enormous profit margins.
Not to mention, the products are practically selling themselves!
Thanks to the thousands of articles and volumes of information released on the internet, products containing healthy dietary supplements (like the Green Tea or Acai in Slim180, for instance) are flying off the shelves. Years have gone into an enormous amount of advertising for the types of products that the Health & Beauty industry covers, leaving you to place the advertisements, then rake in that money.
But it doesn’t stop there.
In magazines, on TV, in movies, and splattered all across the media, super models and celebrities alike are promoting products that are designed to help you build your muscles faster, get rid of cellulite, eliminate wrinkles, etc! It’s impossible to flip open a magazine without seeing some sort of health related advertisement.
As one of the few marketing niches that has been growing at a furious rate (even in the face of the current financial crisis), Health Converter is giving you an amazing opportunity to be a part of an industry where making money is inevitable.
Enjoy the largest margins in the world at Health Converter.
XOXO Cheri XOXO
One of the best things about laptops is their portability. They have become powerful enough that it is no longer necessary for most of us to need a separate desktop. However one of the biggest limitations, especially for anyone doing graphics, design, photography or application multitasking on their computer is the small screen size.
Most laptops allow you to connect one external monitor to the vga (blue input) or dvi (white input) in the back of the computer. This allows you to extend your laptop screen to two screens, which causes both the built-in monitor of the laptop and external monitor to act like one giant screen. Once you go from one monitor to an extended desktop of multiple monitors… it is impossible to go back to one. Your productivity will increase dramatically.
Even with most desktops, one extra monitor is the limit even if you have multiple monitor inputs (vga/dvi/hdmi) because the video graphics card in your computer can’t handle more. The video graphic cards that allow multiple monitors (3-4) are much more expensive as well.
One of my business partners went this route and while it works great – he had to spend thousands of extra dollars for the setup. (Pictured above) After purchasing a new laptop recently, I stumbled upon a workaround to not only add multiple monitors to my laptop… it is allows you to add up to 6 external monitors to your laptop or even desktop. Since I already had the monitors, my total cost was only $60 to have a 3 screen computer setup (top article photo).
Read More: To add multiple monitors to your laptop or desktop:
Health Converter was the only affiliate network at this year’s Super Affiliate Think Tank in San Diego, CA. As usual we made a big splash! Check out the behind the scenes video of the event and see John Chow, Zac Johnson, DK and Jonathan Volk compete for Health Converter bragging rights:
Here is a photo of me and the boys (John, Mike, Zac):
XoXo
Cheri
Mo Yassa of CX Digital talks about their network and working with Health Converter
Ben Louie from Plenty of Fish shares how affiliates can target specific demographics on the largest free dating web site.
DK (Dr. David Klein) hosts the most important even in affiliate marketing every year. It’s called Think Tank and this year Health Converter has decided to sponsor the entire event. Come out for 3 days of open bar free drinks, free food, and lot’s of free events. Learn more about the Think Tank here
Rich Gorman has had over 10 years of experience in building out direct response continuity programs on the net. For the first time ever, Rich outlines how Gorman Economics LLC does has revealed how to develop a highly profitable yet sustainable continuity offer.
- Merchant Processing/Customer Support – The backbone of any trial offer is the merchant processing/customer support. Any fool can go out and make millions of dollars on a free trial offer, but it takes a wise man to keep it. The only solution we know of on the market today that provides advertisers with unlimited processing on Visa/MC/Amex/Discover with a turn key call center and online customer support is Vantage Payments. If you have a health offer and are looking for instant approval on an account that will convert traffic, then contact Vantage payments at HC@vantagepayments.com.
- Design – On direct response trial offer campaigns you have 3 seconds to catch the attention of the consumer. If you fail at this, you fail at the campaign. From past experiences, it is futile to attempt to design a landing page unless you have years of experience in direct response. The best design firm in the world of direct response is SEObrand.net: HC@seobrand.net
- Legal – Prior to launching any campaign, make sure that Venable LLP has reviewed every aspect of your landing page. For FDA claims contact Todd Harrison. For a full FTC advertising review, contact Tom Cohn. Please see Venable.com.
- Traffic – Affiliate Marketing is a great way to push traffic to your offer. The most important thing to remember is that with any campaign, never take it live throughout the entire network. The best way to get quality traffic to an offer is to run it on “request approval” or “private” with a trusted network. The top networks I recommend are Ads4Dough, CX Digital, Health Converter, and Media Whiz.
- Fulfillment/Product – Make sure your product arrives on time every time. Nova Care is second to none on fulfillment and product development. They are the go to firm for every major player in the industry. PrivateLabelNutra.com is another valuable resource.
If you utilize those 5 directions, you’re likelihood of creating a successful direct response campaign is very high.